INECO BANK

VISIBLE
SAVINGS

A visual campaign that turns everyday banking products into clear, tangible and memorable objects.

DEPOSIT / DIGITAL CARD / ARCA CARD

04 KEY VISUALS

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01 / THE BRIEF

BANKING
MADE TANGIBLE

The task was to create a cohesive set of key visuals for three InecoBank products: Deposit, Digital Card and ArCa Card. Each image needed to explain the product instantly, remain recognisable across formats and preserve the bank’s confident, approachable visual identity.

Instead of abstract charts, the campaign turns financial services into physical objects: money can be seen, cards can be touched and everyday actions become clear visual stories.

03 / PRODUCT 01

DEPOSIT

Saving becomes visible through familiar symbols: a transparent piggy bank, coins and a secure modular safe. The imagery communicates growth, safety and control without relying on financial clichés.

01

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Խնայիր հեշտ և տեսանելի

Ընտրիր քեզ հարմար ավանդը

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04 / PRODUCT 02

DIGITAL
CARD

A digital card is presented as a physical access pass: light, portable and always available. The transparent holder and illuminated network turn an invisible service into a concrete object.

LIGHT / ACCESS / MOBILITY

02

05 / PRODUCT 03

PAYMENT / BENEFIT / EVERYDAY USE

03

ARCA
CARD

The ArCa visual focuses on a familiar payment moment. The card floats above the terminal while the glass 2% badge makes the benefit part of the scene rather than an added label.

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DEPOSIT / FORMAT ADAPTATION

ONE IDEA
THREE FORMATS

The modular composition adapts from a horizontal campaign image to a vertical social format while preserving the same product story, material language and focal hierarchy.

9:16 16:9 1:1

06 / VISUAL LANGUAGE

A CONTROLLED PALETTE

Ineco green anchors the system, while deep green, soft white, graphite and silver create a precise technological atmosphere. Glass, metal and diffused light connect all four visuals.

#168F51 / #053827 / #F6F7F4 / #5E667B / #CACFCB

07 / CAMPAIGN SET

FOUR VISUALS. ONE LANGUAGE.

A consistent system across landscape, square and vertical formats.

Ինեկոբանկը վերահսկվում է ՀՀ ԿԲ-ի կողմից։
inecobank.am | 010 510 510

Խնայիր հեշտ և տեսանելի

Ընտրիր քեզ հարմար ավանդը

Ինեկոբանկը վերահսկվում է ՀՀ ԿԲ-ի կողմից։
inecobank.am | 010 510 510

Ինեկոբանկը վերահսկվում է ՀՀ ԿԲ-ի կողմից։
inecobank.am | 010 510 510

04 VISUALS
03 PRODUCTS
01 SYSTEM

DEPOSIT / FORMAT ADAPTATION

3D ILLUSTRATION / VISUAL DESIGN / THREE FORMATS

THANKS FOR WATCHING